ABOUT

 

Violetta Group is a dynamic, bi-coastal communications and brand-building agency leveraging emerging platforms, influencers, and layering our longstanding relationships to promote and optimize discerning brands in the United States.

 

Violetta Group crystallizes each client’s unique, global image and brand awareness through personal expertise and tailor-made PR strategies. We’re collaborative and decisive. We take pride in our multi-national management’s deeply diverse experience with luxury and lifestyle brands. We leverage our longstanding and personal network of insider resources and industry relationships: editors, celebrities, social influencers, digital media experts, event producers, media lawyers, talent agents, film directors, photographers and other innovative artists. Our teams drive a comprehensive, bespoke service that is centered on delivering results.

ABOUT

 

Violetta Group is a dynamic, bi-coastal communications and brand-building agency leveraging emerging platforms, influencers, and layering our longstanding relationships to promote and optimize discerning brands in the United States.

 

Violetta Group crystallizes each client’s unique, global image and brand awareness through personal expertise and tailor-made PR strategies. We’re collaborative and decisive. We take pride in our multi-national management’s deeply diverse experience with luxury and lifestyle brands. We leverage our longstanding and personal network of insider resources and industry relationships: editors, celebrities, social influencers, digital media experts, event producers, media lawyers, talent agents, film directors, photographers and other innovative artists. Our teams drive a comprehensive, bespoke service that is centered on delivering results.

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ALICE BRACCINI

CEO, Founder

Italian born Alice Braccini is one of the most prominent and well-respected international publicist and marketing professionals in the fashion industry. Most recently she served for five years as Vice President at MHA Media heading the fashion and lifestyle business as well as the company’s daily operations. Prior, she was Account Director for Brower Lewis PRCo in London subsequent to her formation at LVMH Fashion Group in Paris (Louis Vuitton), London (Celine, Loewe and Berluti) and New York (Christian Lacroix).

With over 14 years experience, Alice has handled the public relation campaigns and special projects for a diverse portfolio of clients including Alexander McQueen, BVLGARI, Diane von Furstenberg, DSquared2, Intimissimi, Johanna Johnson, Made in Heaven Jeans, Maison Martin Margiela, MontBlanc, Pomellato and Zac Posen.

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ELISABETTA POLLASTRI

New York Managing Director, Partner

Italian born, French adopted, Elisabetta spent over 14 years working in Paris for luxury brands as an in-house publicist. Starting as a young Press Attaché for the French Press Office at GIORGIO ARMANI, Elisabetta learned right away the internal mechanisms of a global luxury brand dealing with multiple collections, accessories, licenses, ready-to-wear and haute couture fashion shows, trunk shows and promotional events.

After an immersion in the advertising department of Italian CONDENAST in Paris, where she built a well rounded experience in the different facets of the media publishing world at Vogue, L’Uomo Vogue, Glamour, Vanity Fair, GQ and AD, Elisabetta arrived at LVMH Fashion Group as International Press Manager for KENZO at its global Headquarters. For over 8 years she handled press relations for Europe, USA, Asia and Middle East for all the KENZO collections and licenses. Elisabetta has built her career on strategic communication planning and marketing operations to successfully combine corporate and creative environments.

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JONATHAN BOLLIER

Partner, Founder

Jonathan Bollier has over 14 years in the entertainment industry in both Europe and the United States as an executive, entrepreneur, and event & content producer. He is a business development consultant for Dick Cook, former Chairman of Walt Disney Studios, in the business planning and launch of Dick Cook Studios and was instrumental to secure over $500M in funding. Previously, Jonathan worked for Miramax, Fox Searchlight and Walt Disney Studios in Business Development and Distribution, Marketing and Production Finance. While living in the UK he founded Directional Studios Ltd., which rapidly became an award-winning feature documentary production company and a sought after consultant for luxury lifestyle brands making their foray in media production, clients included KRUG Champagne, Value Retail and Montblanc. In addition, Jonathan produced and managed large-scale events for IMG Arts & Entertainment, including English Heritage events, and for Elton John’s inaugural Oscar Party at the Pacific Design Center.

Jonathan graduated with a B.Sc. in Mathematics with Economics from University College London and received an M.B.A. from UCLA Anderson School of Management.

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ADVISORY COMMITEE

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Ann Marie Scichili

Ann Marie Scichili is one of the most respected authorities in the global fashion industry having worked in countries ranging from the US, Asia and throughout Europe and she is the Founder of AMS Design Inc., an international fashion consultancy, since 1992. Over the years, Annie developed and managed some of the most iconic global brands, including Banana Republic, Donna Karan and Lucky Brand Jeans. Further, she is a Founding Member of the Elton John AIDS Foundation and a Member of The Circle, a charitable organization set up by Annie Lennox and Oxfam. She has been an Independent Non-Executive Director at Global Brands Group Holding Limited since January 18, 2016 and she has lectured at St. Martins College in London and developed courses for Polimoda International Institute of Fashion Design and Marketing in Italy. Annie’s strategic overview, insight and invaluable opinions are sought by leading international designer brands.

Ann Marie Scichili

Ann Marie Scichili is one of the most respected authorities in the global fashion industry having worked in countries ranging from the US, Asia and throughout Europe and she is the Founder of AMS Design Inc., an international fashion consultancy, since 1992. Over the years, Annie developed and managed some of the most iconic global brands, including Banana Republic, Donna Karan and Lucky Brand Jeans. Further, she is a Founding Member of the Elton John AIDS Foundation and a Member of The Circle, a charitable organization set up by Annie Lennox and Oxfam. She has been an Independent Non-Executive Director at Global Brands Group Holding Limited since January 18, 2016 and she has lectured at St. Martins College in London and developed courses for Polimoda International Institute of Fashion Design and Marketing in Italy. Annie’s strategic overview, insight and invaluable opinions are sought by leading international designer brands.

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Assia Grazioli-Venier

Born in Rome and raised in the US, Assia Grazioli-Venier is a media executive, angel investor and advisor to high-growth tech startups, entertainment companies and venture capital firms. A sought after digital media strategist and consultant to international organizations and leaders, Assia is on the board of directors of Italy’s legendary Juventus Football Club. Appointed in 2012, she is the first female and youngest board member to serve in such a role in the 120-year history of the club. Assia is also on the board of advisors of Northzone, one of Europe’s leading technology investment partnerships whose portfolio includes Spotify, iZettle, MarketInvoice, Outfittery, Trustpilot, Fyndiq and Qapital. Assia has also been an advisor to Spotify for over five years, where she is involved in global strategic initiatives, which includes creating content and strategic partnerships that enhance the Spotify-user experience.

Assia has a BA with Honors from Barnard College, Columbia University in New York and completed the London Business School’s Emerging Leaders Programme.

Assia Grazioli-Venier

Born in Rome and raised in the US, Assia Grazioli-Venier is a media executive, angel investor and advisor to high-growth tech startups, entertainment companies and venture capital firms. A sought after digital media strategist and consultant to international organizations and leaders, Assia is on the board of directors of Italy’s legendary Juventus Football Club. Appointed in 2012, she is the first female and youngest board member to serve in such a role in the 120-year history of the club. Assia is also on the board of advisors of Northzone, one of Europe’s leading technology investment partnerships whose portfolio includes Spotify, iZettle, MarketInvoice, Outfittery, Trustpilot, Fyndiq and Qapital. Assia has also been an advisor to Spotify for over five years, where she is involved in global strategic initiatives, which includes creating content and strategic partnerships that enhance the Spotify-user experience.

Assia has a BA with Honors from Barnard College, Columbia University in New York and completed the London Business School’s Emerging Leaders Programme.

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Desirée Bollier

A driving force in positioning luxury shopping tourism on the global stage, Desirée Bollier is a founding member of Value Retail, joining the Company in 2001.  She currently serves as the Chief Executive Officer of the Company and sits on the board of Value Retail PLC.  Her leadership has seen Value Retail’s unique “retailers serving retailers” business model continue to generate consistent double digit growth in gross sales each year, achieved since the opening of its first project, Bicester Village, in 1995.  Desirée started her retail career in the United States holding various management roles and her last stint was at Ralph Lauren where her career spanned over a decade, working first in New York and then in Europe, culminating as Senior Vice President of Retail at Polo Ralph Lauren for Europe and the Gulf.

Desirée Bollier graduated from the Université Paris X-Faculté de Droit with a degree in Corporate Law. Passionate about fashion and art, she is a board member of the Royal Academy of Arts in London. She also serves as a member of the World Travel & Tourism Council.

Desirée Bollier

A driving force in positioning luxury shopping tourism on the global stage, Desirée Bollier is a founding member of Value Retail, joining the Company in 2001.  She currently serves as the Chief Executive Officer of the Company and sits on the board of Value Retail PLC.  Her leadership has seen Value Retail’s unique “retailers serving retailers” business model continue to generate consistent double digit growth in gross sales each year, achieved since the opening of its first project, Bicester Village, in 1995.  Desirée started her retail career in the United States holding various management roles and her last stint was at Ralph Lauren where her career spanned over a decade, working first in New York and then in Europe, culminating as Senior Vice President of Retail at Polo Ralph Lauren for Europe and the Gulf.

Desirée Bollier graduated from the Université Paris X-Faculté de Droit with a degree in Corporate Law. Passionate about fashion and art, she is a board member of the Royal Academy of Arts in London. She also serves as a member of the World Travel & Tourism Council.

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Ken Hertz

Kenneth Hertz is a named Partner in the Los Angeles law firm of Hertz Lichtenstein & Young LLP. Ken and his partners specialize in representing talent and new media companies in the sports and entertainment industries. The firm’s clients include Will and Jada Pinkett Smith, No Doubt, Gwen Stefani, Idris Elba, The Black Eyed Peas, will.i.am, Sir Ken Robinson, Keith Richards, Herbie Hancock, Jason Mraz, Britney Spears, David Blaine, Shaun White, Jamie Oliver, Calvin Harris, Annie Leibovitz and Ariana Grande.

Ken is also a principal in memBrain – an entertainment marketing and strategy consulting firm. memBrain’s clients include UBS, Hasbro, McDonald’s, Intel, MillerCoors, Logitech, and Keds. Ken is a frequent speaker and commentator on the subjects of entertainment, marketing and convergence; is often quoted in the New York Times, Los Angeles Times, and Wall Street Journal; has appeared on CNBC’s monthly newsmagazine “Business Nation;” has been an instructor at UCLA’s Anderson Graduate School of Management, and an adjunct professor of law at USC. Ken is also the host of TEDxHollywood.

Ken Hertz

Kenneth Hertz is a named Partner in the Los Angeles law firm of Hertz Lichtenstein & Young LLP. Ken and his partners specialize in representing talent and new media companies in the sports and entertainment industries. The firm’s clients include Will and Jada Pinkett Smith, No Doubt, Gwen Stefani, Idris Elba, The Black Eyed Peas, will.i.am, Sir Ken Robinson, Keith Richards, Herbie Hancock, Jason Mraz, Britney Spears, David Blaine, Shaun White, Jamie Oliver, Calvin Harris, Annie Leibovitz and Ariana Grande.

Ken is also a principal in memBrain – an entertainment marketing and strategy consulting firm. memBrain’s clients include UBS, Hasbro, McDonald’s, Intel, MillerCoors, Logitech, and Keds. Ken is a frequent speaker and commentator on the subjects of entertainment, marketing and convergence; is often quoted in the New York Times, Los Angeles Times, and Wall Street Journal; has appeared on CNBC’s monthly newsmagazine “Business Nation;” has been an instructor at UCLA’s Anderson Graduate School of Management, and an adjunct professor of law at USC. Ken is also the host of TEDxHollywood.

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