Services
The ever-evolving customer is more eager to be engaged by brands, yet the proliferation of independent voices and media channels, has exponentially increased the challenges to address the consumer market. Violetta Group’s comprehensive services encompass the activities necessary to penetrate customer awareness and establish or reaffirm a brand’s identity and social impact. Clients can scale our services to their needs benefiting from our dedicated in-house bespoke approach combined with the advantages of agency resources.
Editorial & Media Campaigns
Violetta Group has an unparalleled network of relationships across creative industries and is equipped to build and execute result-driven editorial and broadcast campaigns. We conceive high success rate, KPI driven media rollout plans by identifying key channels of communication with strong PR value and sway scores. We secure and maximize coverage in print, online and broadcast media outlets in the following arenas: arts & culture, beauty, design, entertainment, fashion, food & beverage, lifestyle, technology, trade and wellness. Our media campaigns are well-rounded and encompass brand feature stories, spokesperson interviews, new product launches, trend stories, gift guides, celebrity-driven product placements, event coverage, collaborations, sales & promotions.
Influencer Marketing
Our curated rapport with an exhaustive portfolio of influencers generate digital assets and provide added opportunities for shareable and archival content as well as enhance our clients’ IRL experiences. Our influencer marketing activities include product seeding, talent engagement, content production, advertorial, cross-branding partnerships, special appearances and promotions.
Celebrity & Vic Relations
Our world-class team has exclusive relationships with celebrities and influencers to achieve product placements in their everyday life, at high-profile red carpet events in the US and worldwide as well as in film, TV and digital platforms. Clients also gain access to our extensive VIC rolodex on new engagements. We coordinate our service on a case-by-case basis to each client’s DNA and brand positioning strategy with the ambition to make every directed VIP into a new VIC. Most importantly, Violetta Group has the inside track to Hollywood and global media activities and can advise on obtainable placement opportunities throughout annual planning.
Events
Violetta Group has produced some of the most sought-after events on the social calendar. We offer expertise and support in the conception, planning and production of seasonal and one-off IRL and virtual events to aid long and short-term brand goals. Events services include large scale product launch parties to more intimate press days, presentations, trunk shows, store openings and tastemaker dinners as well as cross-marketing events such as sponsorships, fundraising et alias.
Showroom
Centrally located showroom operations in Los Angeles and New York offer clients the opportunity to display collections and products in an attractive environment accompanied by brand marketing materials. Our showroom services include inventory selection and curated appointments with celebrity stylists and fashion editors for client dressing and editorial related requests. We support our clients with a dedicated account manager and executive team fully trained with respect to the line and the brand message, as well as sample trafficking and logistical support.
Collaborations// Special Projects
Beyond the traditional scope of PR services, Violetta Group and its leadership help clients push the boundaries of brand exposure and recognition through strategic alliances across markets. We outline and develop opportunities tailored to a brand’s values and market position objectives. Furthermore, Violetta Group is supported by an outstanding advisory committee and legal team with most sought-after, pioneering expertise in the media, entertainment, retail and technology industries as well as cutting edge consumer-driven product developers. Collaborations and special projects include product development and distribution, cross-brand collaborations, non-profit alliances, retail partnerships, talent endorsements, artist collaborations and brand ambassador programs.
Digital Strategy & Social Media Management
Violetta Group’s digital experts bestow their distinguished knowledge of social networks and online practices to design and execute leading edge strategies for our clients to successfully grow their virtual presence. From social media management to ad-hoc content creation, consumer engagement and acquisition practices, our digital services provide our client’s in-house marketing teams the essential guidance and vitalizing actions to thrive in the crowded virtual landscape.
